Law firm marketing using Pay-Per-Click (PPC) advertising is an integral step towards earning a high ROI. For a law firm to reach its clients effectively and get positive outcomes, PPC marketing is something to consider. This is where Google Ads PPC advertising comes in handy. PPC advertising is becoming increasingly value for lawyers. This article will give you more information about it.
WHAT IS PPC ADVERTISING?
PPC advertising refers to an online advertising strategy whereby advertisers pay whenever someone clicks on their ads. There are various types of PPC ads you’ll find on online platforms today. The common type of PPC ads are the ones that appear when a user searches for something on a search engine such as Google. If a user is searching for something and then an ad shows up in the process, the advertiser will pay if the user clicks on the ad. It is through these searches that a pay-per-click ads get triggered.
If a law firm is running ads, charges will apply if their ads gets clicked. This is how PPC advertising works. You will only pay if a person clicks on your ad. Google Ads is a PPC advertising platform that lawyers can use to reach out to their target clients.
WHY GOOGLE ADS IS THE BEST PPC MARKETING PLATFORM FOR LAWYERS?
Google Ads is the best PPC marketing platform for lawyers. Here are the reasons why you should choose Google Ads to market your law firm:
· IT BOOSTS ACQUISITION OF CLIENTS
Lawyers need an advertising platform that will attract quality leads and clients to their law firms. That’s why they should use Google Ads as a preferred platform for PPC marketing. As long as you set up the campaign in the right way, this is the ideal platform to bring results to your law firm. Law firm marketing is about directing quality leads to your website for potential clients to know what you’re offering. The good thing with Google Ads is that you’ll be in a better position to target the persons searching for what your law firm offers.
· YOU CAN CONTROL HOW IT WORKS FOR YOU
As a lawyer, you’ll need something flexible that works for you. This is one of the reasons why Google Ads is a great PPC marketing platform for legal marketing. Regardless of the size and type of your law firm, Google Ads is a flexible platform that brings quality outcomes. Moreover, you can integrate it with other advertising platforms, thus giving you control of the marketing process. Of great importance still, you’re able to do customizations on the platform to focus your campaigns on specific audiences.
· PREMIUM RETURNS
As a lawyer, you want to invest in a marketing platform that will give you returns. Google Ads is a viable PPC advertisement platform because it will give you a high return on investment (ROI). As long as you optimize your Google Ads campaign, you’ll get premium returns that other platforms cannot give you. Though it may take time to see returns on investment, it is worth it.
· IT IS TRANSPARENT AND QUICK
Google Ads has proven to be a quick and transparent PPC marketing platform. Law firm marketing requires transparent campaigns that give you swift and straightforward results regarding your campaigns. You’ll be in a better position to analyze your campaigns so as to make informed decisions. For example, you’re able to know the quantity of ads clicked as well as the costs of the clicks. This is something that allows lawyers to be aware of what is happening with their PPC advertising campaigns.
· IT ATTRACTS QUALITY TRAFFIC
If you choose to market through Google Ads, you’re more likely to attract quality traffic compared to other platforms. Lawyers need to attract as many clients as possible to know what they do and the services they offer. This is only possible if you’ll have a way of pulling them to your website. Google Ads happens to be one of the best ways of attracting people to your business and they become your clients. So, when it comes to lawyers tapping on the huge potential of clients out there, Google Ads is a PPC marketing platform to highly consider.
ADVANTAGES OF PPC ADVERTISING FOR LAWYERS
There are advantages that lawyers experience for using PPC advertising.
· BUILDING COMPETITIVE ADVANTAGE
Building competitive advantage is something that all businesses are looking out for. This is the same case for lawyers. They are in constant search for strategies that set them apart from their competitors. PPC advertising helps lawyers to build the much-needed competitive advantage. For you to be competitive as a lawyer, you need to attract a high number of clients to your firm. This won’t come by sudden flight. Thankfully, you can use PPC advertising to build a competitive advantage for your law firm. Through PPC ads, you’ll be able to give your target clients the information they need to know about your legal services. This will be valuable in setting you apart in your market landscape.
· A HIGHER CONTROL OF KEYWORDS
There is a higher control of keywords upon the usage of PPC advertising. As you already know, keywords are integral in regards to attracting clients to your firm. Whenever users are searching for services online, they will use keywords that will direct them to the destinations with the capacity to meet their needs. The use of PPC advertising carries a great deal of significance in assisting lawyers to know the keywords that are valuable to them. It is these keywords that will help bring more traffic to their websites and convert visitors to clients. Lawyers have a better control of keywords when PPC advertising is part of their campaign.
· IT IS A FLEXIBLE
A marketing campaign can take time before it begins to bring expected results. Making the best out of an advertising campaign can take a significant amount of time. This can be a challenge if you’re using a marketing platform that doesn’t allow you to be flexible. The good thing with PPC marketing is that it allows you to make adjustments to your campaign whenever necessary. Making changes to a PPC campaign is easy, and that’s a plus for lawyers who want to maximize on any opportunity to be successful.
· ABILITY TO TARGET THE RIGHT AUDIENCE
PPC makes it possible to connect your law firm with the clients who need your services. Whenever a potential client types a particular search word, it means that they are looking for solutions to specific problems. Therefore, you need an advertising campaign that’s able to target the right audience for you. That’s what PPC advertising does for lawyers. It connects them with relevant clients looking for what they offer.
· IT IS EASY TO TRACK CAMPAIGN SUCCESS
It is easy to track the progress of PPC campaigns. This is an advantage for lawyers because they can see what is happening in the marketing campaign. They are able to receive the information they need in order to be more decisive in their plans. Analysis of data is quick and transparent when using PPC marketing.
WHY HIRING A GOOGLE ADS AGENCY IS THE BEST DECISION TO RUN A SUCCESSFUL PPC CAMPAIGN
· INVALUABLE EXPERIENCE
For optimum success of your PPC campaign, it will be prudent to hire a Google Ads agency. The experience of an agency is enough to give you the success you’re looking for. The invaluable experience of a Google Ads agency will give you confidence that you’ll be able to get the outcomes you’re looking for. Having worked with many clients before, a Google Ads agency knows what works and what doesn’t work. This will boost your chances of success in your PPC campaign.
· YOU’LL PAY MORE ATTENTION TO YOUR BUSINESS
Since you have professionals taking care of your legal marketing campaign, you’ll be able to pay more attention to your business. It’s not easy to run a successful PPC campaign on your own, especially if you’re not familiar with Google Ads. You may end up taking much of your time if you’re spearheading the campaign and this could affect other important areas of your business. So, if you can find an agency to take care of the major things in the campaign as you attend to your business, it will be a huge plus for you.
· HIGH QUALITY CONTENT
Another major reason why you should hire an agency to handle Google Ads platform in your PPC campaign is the creation of high quality content. As you already know, the content you present to your target audience should be of high quality for it to attract them to your brand. The designs and content produced by ad agencies are top-notch and able to meet the needs of clients. That’s why you should consider working with a Google Ads agency to make your PPC law firm marketing successful.
· BETTER ACCOUNT MANAGEMENT
Of great importance still, ad agencies are better equipped to manage PPC accounts professionally. They set up accounts quite faster and ensure they are working effectively. This is a major ingredient of a successful PPC campaign.
Running a successful Google Ads campaign takes a lot of work and time and requires specialized paid search marketing expertise. It is therefore best to hire a Certified Google Ads Specialist to take care of things for you. With their skills, expertise and training, they can help you develop an efficient lead generation campaign that attract many new customers to your law firm and ensure that your legal business grows by leaps and bounds.
Are you ready to take your law practice to the next level?
Hi, my name is Oleg Potemkin, the founder of Digital Star Media LLC – your premier Google Ads agency. I am certified Google Ads Specialist with over 15 years of paid search marketing experience. I have been managing successful Google Ads (former Google AdWords) PPC campaigns. I personally generated thousands of leads across several industries.
I am offering Google Ads PPC management services to selected law firms. I will setup, optimize and manage your Google Ads PPC campaigns to generate quality leads for your law practice. Call me today at (808) 398-9987 to discuss how I can help you grow your law firm faster at reasonable cost.