FAQ’s

Have questions about Google Ads? Curious how it can help you generate more leads and grow your business? Keep reading to learn more!

Google Ads is an online advertising platform by Google where businesses can create ads that appear on Google search results pages and on websites within the Google Display Network. It allows businesses to target specific keywords, audiences, and locations, helping them reach potential customers more effectively.

Google Ads operates on a pay-per-click (PPC) model. Advertisers bid on keywords relevant to their business, and when someone searches for those keywords, Google runs an auction to determine which ads appear in the search results. Ads with high ad quality and relevant bids are shown, and advertisers only pay when users click on their ads.

Google Ads is a paid advertising service where businesses pay for visibility in search results, while SEO (Search Engine Optimization) is the process of optimizing a website to appear in organic (unpaid) search results. Google Ads provides immediate visibility, whereas SEO typically requires time but can result in long-term organic traffic.

The cost of advertising your business on Google Ads varies based on industry, competition, and the keywords being targeted. Advertisers set daily budgets and maximum bids, and the cost per click (CPC) depends on ad relevance and quality. Average CPCs range from less than $1 to over $50, depending on the market and competitiveness.

Yes, Google Ads allows precise location targeting. You can target cities, ZIP codes, or even a radius around your service area, ensuring ads reach only relevant local customers.

Many advertisers see some results within days, but it can take a few weeks to optimize campaigns fully. For best results, Google Ads campaigns need time for data collection, analysis, and optimization, so performance often improves over time with regular adjustments and tracking.

Keywords are the search terms people use when looking for products or services. In Google Ads, keywords help match your ads with relevant search queries, so selecting targeted and relevant keywords is crucial to reaching your intended audience and maximizing ad performance.

You can measure the effectiveness of your Google Ads campaign by tracking key metrics like Click-Through Rate (CTR), Conversion Rate, Cost per Conversion, Return on Ad Spend (ROAS), and Quality Score. Google Ads’ built-in reporting tools and Google Analytics also help assess campaign performance.

We specialize in managing Google Ads campaigns to help businesses reach their target audience on Google’s search network. By leveraging industry expertise we can optimize campaigns to maximize return on investment (ROI), reach relevant audiences, and drive quality leads or sales. The benefit to your business is expert management that saves time, improves ad performance, and helps you make the most of your advertising budget.

Costs vary depending on the agency, your budget, and the scope of the work. Typically, agencies charge a monthly management fee, which can be a flat rate, a percentage of your ad spend, or a combination of both. On average, management fees range from 10% to 20% of your ad budget, with a minimum monthly budget required. You can view our pricing here.

Yes, but running ads requires time, expertise, and ongoing management to ensure efficiency. We have access to tools, experience, and strategies that most business owners lack, ensuring better ROI.

While results vary by industry and ad budget, we aim to increase your website traffic, boost conversions, and improve ad performance through continuous optimization. Expect measurable improvements like higher click-through rates (CTR), lower cost per click (CPC), and a better return on ad spend (ROAS). Results are typically seen within the first few months, with ongoing improvements over time.

Yes, we use a combination of techniques to lower CPC, including optimizing keywords, refining ad copy, adjusting bidding strategies, and enhancing the quality score. A high-quality score (based on relevance, expected CTR, and landing page experience) can help lower CPC, making campaigns more cost-effective while maintaining high performance.

Yes, we operate transparently, and our clients retain ownership and access to their Google Ads account. We provide reports, keep you informed of changes, and consult you on strategy decisions, but you retain ultimate control over the account. This way, you can monitor performance anytime and feel confident in your ad spend.