Dental lead generation is the process of creating interest about your services in targeted potential customers. It is a complex process with many steps including: researching your target market, creating content and publishing it on various platforms, email marketing, paid ads and others.
Dental lead generation is among the best ways to grow your dental practice, improve brand visibility and ultimately, increase revenues. However, with 61% of all marketers ranking lead generation as their biggest challenge, it pays to have someone who knows what they are doing help you with your lead generation strategy.
DENTAL LEAD GENERATION DONE RIGHT
Done correctly, lead generation has the potential to grow your customer base exponentially, censure availability of qualified leads and result in increased brand awareness. The following lead generation strategies will help you reach your target audience and turn them into loyal customers.
1. GOOGLE PPC MARKETING
Search engine marketing is extremely effective and cost effective. Businesses using Google Ads PPC marketing usually report up to 400% ROI or $8 for every dollar spent on the Google Search Network. In addition, it is much faster than organic methods, allowing businesses to drive traffic and generate leads faster without waiting to rank.
WHAT IS SEARCH ENGINE MARKETING?
Search Engine Marketing or SEM, is the process of trying to get your company to appear at the top of Search Engine Result Pages (SERPs) through paid ads or SEO. It includes marketing strategies like PPC Marketing and Google Adwords.
So, what is Google PPC Marketing and how can it help me generate quality leads for my dental practice.
PPC refers to Pay per Click, a system of advertising where you are only charged if a third party clicks on your ad.
WHAT IS GOOGLE PPC MARKETING?
Google PPC Marketing/Google Ads is a form of PPC where you and other advertisers bid for keywords and only pay when a potential customer clicks on your ad.
The process involves conducting research on relevant keywords for your business, bidding on them and waiting to see if Google will place your ad in their ad space at the top of search engine results.
Whether or not your ad appears in Google’s valuable ad space is determined by a number of factors including the relevance of your keywords, competition for your chosen keywords and the size of your bid. The higher your bid, the more likely it is that your ad will be chosen for listing. After this, you only pay if someone clicks on your ad.
HOW TO GENERATE LEADS FOR YOUR DENTAL PRACTICE WITH GOOGLE PPC MARKETING
Pay per Click is one of the fastest and most targeted forms of direct response marketing. However, in order to enjoy these benefits and generate traffic for your dental practice, you need to employ a few PPC marketing strategies. The best dental marketing PPC strategies include;
a. Target relevant keywords by using keyword research tools.
b. Create unique landing pages for your target audience. If this is not feasible, then at least optimize your landing pages by using contrasting colors, keeping CTA buttons straightforward and optimizing for mobile.
c. Use negative keywords in order to avoid having your ad shown to people who are looking for related terms.
d. Segment your campaign with your audience in mind. For instance, you could segment by location, meaning that you only want people in a certain location to see your ads.
BENEFITS OF GOOGLE PPC LEAD GENERATION STRATEGIES FOR YOUR DENTAL BUSINESS
PPC lead generation strategies have the following benefits for your dental practice;
i. You will be able to attract new patients who are looking for what you offer.
ii. You can attract many new patients and build your dental practice faster.
iii. You can gauge how your PPC campaign is performing through Google analytics.
iv. You will generate dental leads faster than you would using organic methods.
2. SEARCH ENGINE OPTIMIZATION
This is another lead generation strategy that you can use for your dental practice. Instead of using paid ads, you focus on optimizing your website for search. This means taking steps to ensure that your website appears at the top pages of Search Engine Result Pages (SERPs). Some SEO strategies that you can use to generate leads for your dental practice include;
- Link building
- Optimizing your website’s speed.
- Optimizing your website for local search.
- Creating SEO content.
- Leveraging customer reviews.
REASONS TO HIRE A CERTIFIED GOOGLE ADS SPECIALIST TO SETUP, OPTIMIZE AND MANAGE PPC LEAD GENERATION CAMPAIGNS FOR YOUR DENTAL BUSINESS
Dental marketing and lead generation for dentists can be extremely involving. Not only do you have to have a good grasp of digital marketing but you would also need to familiarize yourself with lead generation, PPC, SEO and many others. This can eat into the time you would otherwise spend treating patients and building your dental practice.
To avoid this, it’s best to hire a Certified Google Ads Specialist with the knowledge, skills and expertise needed to get your lead generation campaign off the ground and to manage it until its completion. Below are several reasons why you should hire a Certified Google Ads Specialist for your PPC dental lead generation campaign;
a. Campaign creation, optimization and management on a weekly and monthly basis.
b. Creating strategy and goals for your PPC campaign.
c. Keyword research.
d. Analyzing campaign performance data and making recommendations on what needs to be improved.
e. Analyzing lead data in order to improve targeting.
f. Creating targeted ads that attract leads
g. Landing page optimization in order to improve conversions.
h. To demystify digital marketing jargon for you.
Running a lead generation campaign takes a lot of work and time and requires specialized digital marketing expertise. If you are not careful, it can eat into the time you need to cater to your patients and run your dental practice. It is therefore best to hire a Certified Google Ads Specialist to take care of things for you. With their skills, expertise and training, they can help you develop an efficient lead generation campaign that attract numerous customers to your practice and ensure that your business grows by leaps and bounds.
Are you ready to take your dental practice to the next level?
Hi, my name is Oleg Potemkin and I am certified Google Ads Specialist with 18+ years of digital marketing experience. I have been managing successful Google AdWords (now Google Ads) PPC campaigns since 2004. I personally generated thousands of leads across several industries.
I am offering my digital dental marketing services to a limited number of dentists who are serious about growing their business. I will setup, optimize and manage your Google Ads PPC campaign to generate quality dental leads. Contact me at (808) 398-9987 today to discuss how I can help you grow your dental business faster at reasonable cost.