Google Ads and PPC Marketing FAQs

Google Ads FAQ

The Answers You Want To Know

What is Google Ads?

Google Ads is one of the largest online advertising platforms that helps businesses reach customers across the globe and grow their business faster.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

How Much Does Google Ads Cost?

Your Google Ads advertising cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website/landing page or to call your business. The cost of a click or call can vary based on a few factors.

What Campaign Types Are Available in Google Ads?

The three most common Google Ads campaign types are:


  • Search campaigns – usually text form, these responsive ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

What is CPC (Cost per Click) or CPC Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

How Much Do I Have To Pay For Each Click?

The average cost per click in Google Ads is between $1 and $2 on the Search Network.

How Much Do Companies Spend on Google Ads?

The average small to mid-size business spends anywhere from $1,000 to $10,000 per month on their Google paid search campaigns. That’s $12,000 to $120,000 per year.

Can I Run Google Ads Myself?

Google Ads PPC Marketing can be extremely involving. In addition, it requires you to have in depth knowledge of digital marketing strategies that will help you choose the right keywords, target the relevant customers and create a marketing campaign that brings you the results you want.


For maximum effectiveness, you need to hire a certified and experience Google Ads expert to setup, optimize and manage your PPC advertising campaign. This will free up your time to attend to current customers and run your business more effectively.

How Much Do You Charge To Manage My Google Ads Campaign?

As a Google Ads management company, each of our PPC Management packages have a monthly management fee (see our pricing) and monthly ad spend range associated with them. You will be charged directly by Google for your ad spend while Digital Star Media LLC collects the management fee at the beginning of each monthly cycle.

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